风力发展：领先的企业和非营利组织将为使用风能的公司开发首个全球消费者标签
(3BLMedia/theCSRfeed) Abu Dhabi, 18 January 2011 – The Global Wind Energy Council, WWF, the LEGO Group, the UN Global Compact, Vestas Wind Systems, PricewaterhouseCoopers (the Official WindMade Verification Partner) and Bloomberg (the Official Data Provider to WindMade) today announced their support for the development of the first global consumer label identifying corporations and products made with wind energy.
The WindMade initiative is a direct response to increasing consumer demand for sustainable products, some of the world’s leading corporations and non-profit organisations announced today.
“政府正在拖延脚步，但消费者现在想看到变革。私营部门需要加强以提供我们需要应对全球能源和气候危机的解决方案。借助Windmade，我们希望促进公众要求的变化。”全球风能委员会秘书长史蒂夫·索耶（Steve Sawyer）说。
A global survey of more than 25,000 consumers across 20 markets shows that 92 percent of respondents believe that renewable energy is a good solution to mitigating climate change, and that if presented with a choice, most of them would prefer products made with wind energy, even at a premium.
但是，尽管许多公司已经对其对可再生能源的承诺做出了大胆的声明，但消费者迄今为止尚未验证所使用的能源的来源。Windmade将为他们提供做出明智选择所需的透明度。
“We want to build a bridge between consumers and companies committed to clean energy, and give consumers the option to choose more sustainable products. We hope that this will create a strong element of consumer pull which will accelerate the pace of wind energy development globally”, said Ditlev Engel, CEO and President for Vestas Wind Systems who pioneered the WindMade initiative. “We strongly encourage forward-looking companies to join us in this effort.”
风made财团希望吸引领先的消费者品牌作为会员。要将风格标签用于其通信或产品，Windmade成员将经过认证过程以验证其风能采购。目前，技术专家小组正在制定认证标准。目的是推动新风力发电厂的开发，无论如何还是要开发的。
"It is crucial that the WindMade criteria live up to the high standards necessary for the label to serve consumers’ desire to make tangible impact and boost clean renewables. We believe that voluntary certification is one key to raising the bar for mainstream performance. We hope to see WindMade develop into a good example of a standard for corporations to close the gap between ambition and reality in the important area of renewable energy”, said James Leape, Director General of WWF.
“This is the first time we can connect to consumers, something we’ve wanted to do for a long time,” said Georg Kell, Executive Director of UN Global Compact. “As a market-based solution supportive of the Global Compact’s mission, WindMade has the potential to be a strong force in advancing the use of renewable energy by business everywhere.”
在1月28日在达沃斯举行的世界经济论坛期间，在创始伙伴的高级聚会上，将在“风向风计划”中更详细地介绍。这项活动将由领先品牌的高级管理人员以及其他有关方面参加。将于2011年3月举行公众咨询，以告知认证标准的制定。
For more information visitwww.windmade.org。
About WindMade
风格标签将通过一个非营利组织进行管理，该组织致力于通过提高公司将风能投资与利益相关者传播的能力来加速采用可再生能源。Windmade将通过对风能的透明度提高企业投资的透明度来努力实现这一目标，通过教育公民使用不同的能源的含义，并赋予消费者有能力，他们有助于为提供新的风能做出真正贡献的公司。
The Global Wind Energy Council
GWEC是全球风能行业贸易协会，为整个风能部门提供了一个可靠的代表性论坛。GWEC的使命是确保风能将自己确立为世界领先的能源之一，从而提供了可观的环境和经济利益。媒体联系人：+32 473 947 966的传播总监Angelika Pullen，angelika.pullen@gwec.net
WWF
世界自然基金会是世界上最大，最受尊敬的独立保护组织之一。它是根据瑞士法律注册的独立基金会。WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable and promoting the reduction of pollution and wasteful consumption.媒体联系人：Stephan Singer，总监全球能源政策，+32（0）496 55 07 09，ssinger@wwfepo.org
乐高集团
乐高集团成立于1932年，是世界上最大的玩具制造商之一。LEGO®产品在全球范围内出售。乐高集团致力于支持有关其利益相关者的问题的改进，并将雄心勃勃的可再生能源目标设定为“环境，社会和治理”议程的一部分。
“全球标准将有助于在可再生能源领域建立我们和其他公司的活动的透明度。我们之所以支持这项倡议，是因为我们认为它将有助于增加公司对可再生能源的全球需求。”Media Contact: Charlotte Simonsen, Head of Corporate Communications, +45 7950 6579,media@lego.com
PriceWaterHouseCoopers
PwC is one of the world’s largest providers of assurance, tax, and business consulting services. Every day, 161,000 PwC people in 154 countries work hard to build strong relationships with others and understand the issues and aspirations that drive them. PwC measures success by an ability to create the value that clients, people and the wider investing public are looking for. PwC is the Official Verification Partner.
“为公司对风能的投资制定全球标准是一项新颖而雄心勃勃的事业。PrichWaterhouseCoopers International董事长Dennis M. Nally说，PWC很乐意为其全球网络的专业知识提供技术委员会的主要顾问。Media Contact: Helle B. Jørgensen, Sustainability Advisory Leader, +1 914 980 2325,helle.b.jorgensen@us.pwc.com
维斯塔斯风系统
Every single day, Vestas wind turbines deliver clean energy that supports the prevention of climate change. Wind power from Vestas’ more than 40,000 wind turbines currently reduces carbon emissions by more than 40 million tons of CO2 every year, while at the same time building energy security and independence.
Vestas is the global market leader in the wind energy sector and operates in 65 countries with 30 years of experience as the only global pure-play wind power plant producer and industry pioneer. Vestas’ 20,000+ employees are relentlessly committed to wind energy and WindMade is an excellent example of Vestas’ dedication to renewable energy globally.Media Contact: Bragi Fjalldal, Director Emerging Segments, +45 60927438,brfja@vestas.com
彭博
In 1981 Bloomberg started out with one core belief: that bringing transparency to capital markets through access to information could increase capital flows, produce economic growth and jobs, and significantly reduce the cost of doing business. Today’s Bloomberg builds on that foundation - everything Bloomberg does connects decision makers in business, finance and government to a broad and dynamic network of information, news, people and ideas that enables faster, more effective decisions. Bloomberg is the Official Data Provider to WindMade.
“公司愿意披露其产品的能源来源的意愿将由投资者越来越多地寻找'额外的财务'信息。作为Windmade的官方数据提供商，彭博社认为，消费者标准和公司对风能投资的透明度的提高将加速全球采用。金博宝怎么注册Media Contact: Sarah Feinberg, +1 202 654 4360,sfeinberg2@bloomberg.net
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