金博宝怎么注册哪些可持续性因素与品牌强势关系最大

拜尔吉德瓦尼

第五编五集

前数列描述关系Brand金融公司牌强索引金博宝手机版网页CSRHub金博宝手机版网页可持续性评分 大型数据组总体关联强强-并持续增强-我们现在将研究CSRHUB矩阵系统12个单个构件中每个构件与品牌强度的关系

金博宝手机版网页CSRHub从230个源获取可持续性信息,每个源都有自己的衡量和评分企业社会性能方法。为了理解这些不同的度量法(我们系统有9,000多个不同指标 ), CSRHub从每个源到12子类可见图案描述)这些子类随后归为四类(每类分三大类)。

金博宝怎么注册The ratings for each subcategory are forced into a curve that has a central tendency (around 50 on a scale from 0 = low to 100 = high).  There is a natural tendency for subcategory scores to be correlated (i.e., a company who is good on one measure of sustainability tends to be better on all of the others), the correlation between subcategories is generally between 0.25 and 0.5 for subcategories that are in the same category (e.g., Energy & Climate Change vs Resource Management) and between 0.1 and 0.25 for subcategories that are in different categories (e.g., Product and Board).

金博宝手机版网页理解哪个子类对品牌强度可能更重要,我们对12CSRHUB子类分数和Brand金融强值索引进行了多变量分析。 回归结果显示12CSRHUB子类中11个有有意义的个人关联统计。只有人权和供应链计量似乎与品牌值无关

金博宝手机版网页BSI和12CSR因子

对2011年数据集进行了相似分析-使用921组数据,多变回归系数和子类和品牌强度相对强相似,2011年数据所有层次关联度都较低

188bet网址怎么打不开We would expect that product sustainability, leadership ethics, and a company's environment policy and reporting would be tied to brand strength.  These are areas that companies actively invest in and communicate about.  The weaker ties to board performance, transparency and reporting, energy and climate change, and resource management may be due to the fact that consumers have few means to connect these areas with the products they buy.  The most surprising results are the weak relationship between brand and human rights and supply chain issues, the modest effect of community development and philanthropy, and that how companies treat their employees is important to their brand strength.

关于最后三点,我们想出一些想法:

• 人权和供应链Our rating in this area goes up when a company is more transparent about its behavior.  It also goes up when a company has few "incidents" with its supply chain and when it takes steps to enforce socially positive policies (such as diversity, fair pay, and workplace safety) on its suppliers.  We suspect that consumers may not understand the complexity of the issues companies face in this area.  They may distrust company communications in this area or dismiss them as "window dressing."  More communication and transparency may indicate that a company has problems in the area, without making it clear that the company has solved some or all of them.
• 188bet网址怎么打不开社区开发与慈善188bet网址怎么打不开多家公司假设在这些领域投资支持自己的品牌。 然而,公司很难炫耀自己的善行而不看似“支付爱情 ” 。 此外,在一个社区投资可能无法用其他/所有社区名符其实。
• 员工处理多研究显示消费者品牌受公司雇员行为影响极大188bet网址怎么打不开积极服务于社区组织的雇员员工和客户之间的个人接触可直接影响品牌感知方式

结论和下一步

If corporate social responsibility performance drives brand strength, companies have yet another reason to care about their social performance.  We do not advocate cutting expenditures on human rights and supply chain improvements.  We believe that consumer awareness in this area will grow rapidly—spurred partly by news coverage of events such as the recent collapse of a factory in Bangladesh.  However, we hope that our results show companies that investing in better treatment of their employees may also increase the strength of their brands.  Our results also suggest that brand managers may expect to see broad benefits on their brand strength from promoting and leveraging their company's good social responsibility performance.

金博宝怎么注册We plan to repeat our study using Brand Finance's next annual BSI data set (due to be released in March 2014).  We are also reaching out to other groups who have brand data and digging into the indicators and data we have from our 230 other data sources.  We intend to study the performance of "outliers"—companies whose brand and sustainability performance run counter to the general trend we have described.  We invite any company or group who is interested in this area to contact us regarding this work.  We will need detailed information and input from the management of both brand-driven and non-brand driven companies, if we want to understand best practice in this area.

视图 :

第一部分金博宝怎么注册品牌值与可持续性间联渐强
第二部分金博宝怎么注册特征力量与可持续性之间有强连通
第三部分金博宝怎么注册牌局力量和可持续性之间的关系归结为随机机率
第四编金博宝怎么注册品牌与可持续性关系越发强

巴哈尔吉德瓦尼金博宝手机版网页首席执行官兼CSRHub共同创建者多年以来他建设并经营大型技术企业巴哈尔拥有CFA公司与Kidder Peabody公司和McKinsey公司在华尔街工作巴哈尔咨询多大公司并目前服务于数家软件和网络公司板块哈佛商学院MBA物理和天文学本科巴哈尔是SASB咨询委员会成员并总部设在纽约市

金博宝手机版网页CSRHub金博宝怎么注册提供公司社会责任和可持续性评分信息金博宝手机版网页CSRHub通过汇总并规范257数据源的信息创建了广度一致评分系统并创建了可搜索数据库,将数以百万计评分元素回溯源金博宝手机版网页管理者、研究人员和活动家使用CSRHub测试公司性能,学习利害相关方评价公司CSR实践并寻找改变世界的方法