Groupon的超级碗的混乱和一个新的CSR战略金博宝手机版网页

好消息:公益营销的主流意识和回馈是下午喝狂人。这些增加项目的价值定位和消费不仅仅是利他主义(尽管这未必不是一件好事?)或寻求加强社会许可相关的业务操作(这是越来越重要的),它可能更简单:一切被或多或少相同的情况下,人们会选择产品或服务或雇主不回馈,和个人的目标采取行动的可能性上升,越引起共鸣的他或她的个人选择。无论是客户还是遭到,成功连接在共同的价值观/导致创建一个情感连接-真正的忠诚度和参与度之路。成功的记分卡。

Groupon的建筑方法导致到消息传递和操作是有缺陷的根本不让他们特别;它只是让他们临时佼佼者地位类别。现实情况是,大多数公司都在努力找出如何将回馈集成到面向客户的业务,提供电梯品牌,企业声誉,忠诚,销售,等等,同时也代表一个真正的社会改良或所在社区。对于大多数的问题是,他们(和他们的机构)往往过多考虑它。大多数公司选择一个或两个或五个原因来支持,希望,它将跨越一个足够宽的目标人群创造广泛的共鸣,和有很多顾问将帮助他们选择。然而km, mass-personalized赋予我们生活的世界,并实施选择你想帮助的人是有意义的,无论多么科学的品牌,导致任务?与此同时,更多的进步的公司试图利用公益营销正在拥抱的众包方法的原因,让我投票决定谁面团,这样我更从事过程。除了在游戏投票问题,想要管理的结果,等等,如果你让我投票,但我(连同其他95%或任何数量的选民)不要挑选赢家,我更多的参与或不参与你的品牌和程序?的可能性是什么我做志愿者的当地小型慈善机构或一个帮助我的表姐从大街上是会得到大品牌慈善雷达足够赢得投票选美比赛?事实是,这些程序比充满感情的,但是只有一小部分他们可能是什么。 The solution is about empowering choice, both at the user level and with participating retailers, in delivering an embedded, sustainable, transparent and authentic cause program as part of the everyday operations of the company. And Benevity has the technology to enable it. So let’s use Groupon as an example. What if instead of writing the occasional check to a handful of worthy charities, they empower their user base and growing network of retailers to impact thousands of charities to the tune of millions of dollars as an ongoing part of the Groupon business model. By utilizing an API-based microdonation platform like Benevity, Groupon could create the ability for their users to generate donation currency as part of participating in the daily deal or select ones. As part of their profile, users could create a personal foundation of charities that matter to them, and would fill their “bucket” through a combination of their own funds, contributions from retailers and/or Groupon, thereby increasing the glue to Groupon and perhaps generating repeat business for the retailers (a key struggle for the sustainability of the group discount model itself). Instead of Groupon deciding where the donations were going, their users would be deciding for themselves, and both Groupon and retailers could create a bias toward their strategically aligned charities (Tibet?) by making real time matching offers to featured charities or even charity portfolios created through the platform. Maybe they could even use CardStar as part of the delivery model. The result: an ecosystem that enables retailers to deploy philanthropic or cause marketing spend more directly and intimately where it may positively impact metrics that matter to them, while creating greater emotive connection (if not switching costs) with consumers. And oh yeah, maybe millions of dollars being directed to charities that might otherwise be spent on iPods and toasters (or celebrity advertisements)… We’re profoundly biased, but we would be all over this kind of program!关于Benevity
Benevity是一个软件公司,帮助企业实现更大的回报(增加)投资社会公益项目,包括企业社会责任、社会投资、公益营销和工作场所给计划。188bet网址怎么打不开Benevity开发了北美第一个可嵌入micro-donation平台,使社会责任企业与他们的客户,员工和公司的合作伙伴在以新的方式可选的慈善捐赠。Benevity平台帮助企业构建真实和有效的公益营销,工作场所和其他社会责任计划,增加接触,品牌差异化和回报社会和社区投资。188bet网址怎么打不开寻找更多,请访问我们www.benevity.org并查看我们的短片www.benevity.org/goodness3.0。

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