5步骤告诉你的绿色商业故事和联系客户

我想我们都爱一个好故事。它必须连接到我们从古代当我们晚上聚集在火和增长作为一个社区。188bet网址怎么打不开我们仍然相同,即使已经改变,而不是一个真正的火的故事我们围在Facebook和Twitter上的虚拟篝火。你的营销和沟通的努力为您的业务需要告诉一个故事吸引人并将他们从听众的客户,你组的一部分围坐在篝火旁。

故事不只是睡觉或看电影。企业所讲述的故事在每一次演讲中,采访中,广告,发布,微博,网站,小册子和新闻稿。绿色企业有一些最好的故事,成功的绿色企业家喜欢布朗斯宾塞租一间绿色的盒子或加里·赫什石田农场大师在告诉他们的故事和连接与客户建立自己的品牌。你也可以做到。

经常但初创公司把过多精力放在发展他们的产品,他们没有时间,钱,或能量留给营销。他们跟随梦想的领域的营销模式,思考“构建,梦就会成真”。但如果人没听过你的故事或者不联系,他们不会出现你的部件是无论多么酷或绿色。这里有五个东西可以帮助你告诉你的故事与消费者联系:1。知道你的每个企业都有一个故事,故事的故事,他们是谁,他们提供什么,以及为什么这很重要。之前,你可以告诉你的故事你必须知道你的故事是什么,精炼到最小的和简单的语句。如果你在500字,可以告诉你的故事好了。如果你可以告诉你的故事不超过140个字符,更好。这并不总是像听起来那样简单。虽然有些企业家有一个与生俱来的制作和炼油业务的故事,别人需要帮助。 The more often you tell your story and listen to critics, the better you’ll get at sharpening it down to its core. And by getting better at talking about the essence of your business, you’ll have a clearer understanding of what your business is really all about. 2. Make Your Story Stand Out While every business has a story, not every story is heard. The internet and social networking provide countless new opportunities for telling your story, but the irony is that by making communication easier the internet has also deluged people with a constant stream of chatter. So many people are talking at us that it’s hard to be heard through all of the noise. For your story to be heard it needs to be simple, captivating, and relevant. For people to listen you must reach out and get them to think “Yes, I’d like to be a part of this story”. 3. Tell Your Story Often and Everywhere As much as we need quick results, communications and media campaigns take time and constant effort. Press releases are important, but a single press release won’t usually get the phone ringing off the hook with orders. Use blogs, Tweets, videos, your website, Facebook, meetings, conferences, presentations at schools, t-shirts, pamphlets, web ads, newspaper articles, radio interviews, and stand on a box to tell people about yourself if that’s what it takes. Talk as often and in as many places as you can. If you stop talking, then you risk losing ground, sinking back into the noise. Working with a PR firm can help greatly, getting your story told in a greater variety of media and higher profile media than you might achieve on your own. 4. Connect With People and Build Relationships In the old days making a connection with customers meant shaking their hand, looking them in the eye, and getting to know them one on one. We can’t always do this with every customer today, but the goal is still building trust and relationships. This is the stuff that good brands are made of. Communicating on a more informal level helps to build these relationships. Your video, blogs, and tweets put a personal face out there so people know you, trust you, and trust your business. People love social networking because it’s free, but it’s not enough to say “I’m on Facebook”. Social networking with Twitter and Facebook are best when they complement your other efforts to make connections and build relationships. 5. How to Go Viral Everybody wants to go viral these days, but what does this really mean? Going viral means your story is so good that other people tell your story for you. They see your video, or an article about you, and they want to share it. Going viral means you have done steps 1 to 4 so well that your story takes on a life of its own. There is no secret recipe, just good solid story telling, one way or another. Good luck with telling your story. I look forward to hearing it soon. Glenn Croston is the author of “75 Green Businesses” and “Starting Green”, helping green businesses to get started and grow (www.StartingUpGreen.com)。与创业企业和中小企业,他帮助他们工艺通过访问他们的故事,与客户、低成本的媒体关系和公关支持。你可以联系到他Glenn.Croston@StartingUpGreen.comSUG11711